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09 Nov 2015
SMART INNO- SME WEEK 2015: TOURISM IN DIGITAL ERA FOR TERRITORY DEVELOPMENT, Nov 17-19 and 27, 2015
An initiative by Agency for Innovation, Pesaro (Italy)

SMART INNO Partner Agency for Innovation of Pesaro promotes a 3-day event during the SME WEEK 2015, the initiative of the European Commission for supporting SMEs and companies all across Europe.

The Agency for Innovation of Pesaro has chosen to organize its initiatives on 2 themes: 

Digital Culture for SMEs, with a panoramic of all the digital tools at disposal of entrepreneurs for better developing their day-by-day activities and Tourism sector at the days of the Digital era.

On 17 November 2015, from 15:00 to 19:00, there will be a focus on "Digital Culture for SMEs: the strategic role of Internet website": understanding the importance of the company's website within a web marketing plan or a complex digital strategy is a critical point to guarantee its success.
The aim will be to understand what to consider when evaluating a vendor, how to handle it and how much to pay.

Then on 19 November 2015, from 15:00 to 19:00, there will be an event devoted to Web Marketing and related strategies: it is possible to open new online markets online, but its is fundamental to open our minds first and choose the right channels when dealing with users and customers.

The last initiative is scheduled for 27 November 2015, from 15:00 to 19:00 and it will be about Tourism as chance of growth for the territory. Tradition and technologic innovation are nowadays joining toward a new paradigm of Communication. The point is: how this happen? Listening to Social media managers and strategists will provide the chance to get all the information to improve your own business performance.

All the information about these 3 events are available at the following link: http://www.agenziainnovazione.it/index.php?id=11231

 

Contact person:

Ms. Francesca Mosca f.mosca@agenziainnovazione.it

Mr. Luca Melchiorri  l.melchiorri@agenziainnovazione.it 

 

See you in Pesaro!